We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.Įxamples of misrepresentation: omitting or obscuring billing details such as how, what, and when users will be charged omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties failing to display tax or licence numbers, contact information, or physical address where relevant making offers that aren't actually available making misleading or unrealistic claims regarding weight loss or financial gain collecting donations under false pretenses "phishing" or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions.
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If you use personalized advertising targeting features, be sure to review the personalized ads data collection and use policies.Įxamples of user information that should be handled with care: full name email address mailing address phone number national identity, pension, social security, tax ID, health care, or driver's license number birth date or mother's maiden name in addition to any of the above information financial status political affiliation sexual orientation race or ethnicity religionĮxamples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status, violations of our policies that apply to interest-based advertising and remarketing Misrepresentation Note that additional policies apply when using personalized advertising, which includes remarketing and custom audiences. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate disclosures or security measures. We want users to trust that information about them will be respected and handled with appropriate care.
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They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app.ĭangerous products or services We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury.Įxamples of dangerous content: Recreational drugs (chemical or herbal) psychoactive substances equipment to facilitate drug use weapons, ammunition, explosive materials and fireworks instructions for making explosives or other harmful products tobacco products Enabling dishonest behavior We value honesty and fairness, so we don't allow the promotion of products or services that are designed to enable dishonest behavior.Įxamples of products or services that enable dishonest behavior: Hacking software or instructions services designed to artificially inflate ad or website traffic fake documents academic cheating services Inappropriate content Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. Google Ads prohibits the sale or promotion for sale of counterfeit goods.
Restricted content and features: Content you can advertise, but with limitationsĮditorial and technical: Quality standards for your ads, websites, and appsĬlick through the policies below for policy definitions, examples, and troubleshooting steps. Prohibited practices: Things you can't do if you want to advertise with us Prohibited content: Content you can't advertise on the Google Network Our advertising policies cover four broad areas: We use a combination of automated and human evaluation to ensure Google Ads comply with these policies. This means that our policies prohibit some content that we believe to be harmful to users and the overall advertising ecosystem. These policies are designed not only to abide by laws but to ensure a safe and positive experience for our users. The purpose of this help center is to help you build Google Ads campaigns that align with our advertising policies listed below.
We want to support a healthy digital advertising ecosystem-one that is trustworthy and transparent, and works for users, advertisers, and publishers.
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