“The platform’s level of roughness helps deliver some of the more inaccessible parts of fragrance and takes it down a notch.” “It’s a little bit rough around the edges, the editing is sloppy and the green-screen effect is admittedly horrible, but everyone uses it,” she tells me in a video call.
Wan herself thinks the appeal of TikTok is that its content is not conveyed in a slick package. There was something about her music choices, tranquil voice and thoughtful, succinct storytelling, paired with images of perfume bottles and their ingredients, that made me feel like I was in an intimate tête-à-tête with a perfume connoisseur. While all other methods of trying to “sell” me on perfume didn’t work, I was completely sold by Wan. I would take note of which perfumes she recommended, beginning with the gourmand ones and then going outside of my comfort zone into some unfamiliar fragrance families.
Each instalment felt like a mini-lesson that broke down a fragrance family like chypre, explaining its origin, what that description evokes and multiple perfumes I could try that contained that scent.
#WINTER CANDY APPLE LOTION SERIES#
I immediately gravitated to her Decoding Perfume series on TikTok. READ ALSO: Kogi 2023: Shaba, Bode, Umoru, Ishiaku, Yabagi, pick PDP tickets for Reps, Assembly She’s a writer and scent educator in Canada, and her bio reads “making scent and perfumery accessible.” She became my fragrance guru. With that one video, I wanted to know what else Wan could tell me about scents. hope that helps! #perfumetiktok #balsamicvinegar #decode #fragrance #explained ♬ She Share Story (for Vlog) – 山口夕依 Reply to on balsamic and resinous perfumes. It felt like spot-on assessments from someone who is a keen observer and very knowledgeable about a specific topic (my two favourite qualities in a person). In her calm and quietly witty manner, Wan matched the fragrances to oft-seen city types, including Chloé by Chloé for “the quiet introvert with The New Yorker tote reading on the subway” and Santal 33 as the unofficial scent of the west end of Toronto. It was a TikTok by Tracy Wan on four perfumes you smell frequently in Toronto. But fast-forward to today and a slow awareness of the perfume world came to me in a most unexpected place: on my For You Page on TikTok. After all, this is an industry that uses “Oriental” to categorize a whole olfactory grouping. Perfume felt too expensive, too hard to grasp, too white and insular, with the storied noses of fragrance rooted in specific French families. Did I like sandalwood? Or bergamot? Or none of the above? I hesitated about investing in a 100-millilitre bottle of something I wasn’t sure I would like or even wear. Offerings from the big design houses felt too rich for my blood, too far out of my understanding. I spent a regrettable amount of time tracking down Bath & Body Works holiday specials so I could purchase Winter Candy Apple-scented body lotion, fragrance mist and hand soap during sales. When I did buy fragrance, it came from accessible spaces. So those beautiful glass bottles were always in my periphery but never my destination. The few times I went to purchase perfume was at those stores’ beauty counters, which I never felt wholly comfortable approaching I was often left waiting too long for service, and I assigned this hesitancy to how I presented as a darker-skinned Mohawk woman. Rather, it came to me.įragrance would often waft from my fashion magazines and spill out of my online beauty order packages uninvited and unsolicited, just like the perfume wielders threatening to spray me at department stores. But after those years, I stopped seeking out perfume in a serious way. As an ’80s kid, I was introduced to perfume via the iconic powdery Love’s Baby Soft the scent was everywhere - it was advertised in the teen magazines I read and worn by all my friends.
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